We present a design of knowledge circulation framework for quality of service (QoS) control of multimedia communication service (MCS). This framework aims to realizing user oriented and resource aware MCS by enabling effective placement of QoS control knowledge on the network. In this paper, we propose a conceptual design of the framework with knowledge-based multiagent system. In this framework, QoS control knowledge is actively circulated by getting on the agents. We implement a prototype of real-time bidirectional MCS (videoconference system) using this framework, and show initial experiment results using it to evaluate the effectiveness of the framework.